F, is for fox
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RADA

I was approached by the Marketing Director at The Royal Academy of Dramatic Art (RADA) to produce their 2017/18 prospectus.

I reviewed their previous years prospectus and found it was quite cluttered. I started by stripping the copy back down to the basics, re-established hierarchy, then worked within the brand guidelines to bring a sense of freedom, movement and drama back to the layouts. This better reflected the great work they do with their students. I managed to drive existing design in new directions which led to several follow projects with the marketing team. Including a programme for a fund raising gala, corporate profile for investors and various marketing collateral

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