F, is for fox
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Unflopped

Born out of a deep love of pop music, the Unflopped boys are on a mission to save unloved pop tracks. Each episode they bring two failed tracks out of the murky forgotten depths of music history to their podcast. They discuss why it should be resurrected as a 'banger'. The losing track however sinks back to obscurity.

The brands look and feel matches the quirky energy and passion for the featured music. The logo illustrates the chemistry between Stuart, Sean & Joe, the push and pull in their conversations and their close connection that makes the episodes so fun to listen to. I created custom italicised letterforms for the word marque and wrote some headlines based on their quotes to capture their tone of voice in the online collateral. As the song selections span across decades. The aesthetic had to feel familiar, eclectic but current. In the podcast's opening week it made it into the iTunes top 10 music podcast chart, UK

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